“The current crop of Web social media tools is focused on people you already know — friends, family, professional colleagues. But how many people become Facebook friends with their neighbors? How many people in American cities can even name more than a handful of their neighbors? Some neighborhoods here and there have their own Yahoo Groups, or old-school ad hoc email lists, but there’s no solid online tool for neighborhoods that takes advantage of modern technology and people actually use. This is a huge opportunity, and because we’ve already got an audience of people who have registered their interest in given neighborhoods and blocks, we’re in a great position to do it.”
